Best of New York: Best Yarn Shop
from New York Magazine
"Further proof of [knitting's] hipness quotient? The surging numbers of trendy urbanites who are making the trek uptown to The Yarn Company."

WEDDINGS: VOWS; Jordana Merlis and Jeff Jacobs
from The New York Times
On March 16, they returned to Sun Valley to marry on the deck of the Roundhouse Restaurant atop Bald Mountain, surrounded by 39 guests, most of them in ski boots. The bride wore a puffy white jacket, black ski pants and blue rectangular glasses like those Kate Hudson wore in ''Almost Famous.'' Mr. Jacobs arrived in black snowboarding pants, a tuxedo shirt, a bow tie, a Grateful Dead belt and a black cap (knitted by Ms. Merlis).

Many knit shops also turn into community centers for knitters - a place to "hang out" and swap stories and advice about patterns and techniques. "We keep this big table in the shop where we encourage our customers to bring their knitting to work on," says Jordana Merlis [co-owner of The Yarn Co.].
- Cast On, "Going Retail: What It's Really Like to Own a Knit Shop"

Tucked away on the Upper West Side, one of New York’s chicest neighborhoods, is a welcoming retreat for the urban knitter. [The Yarn Co.], whose snug 800 sq. foot store is lined floor to ceiling with a huge selection of high-end yarns, caters to the New York urbanite. As you might expect from the location, [The Yarn Co.] has their share of celebrities. Although she declines to name names, Julie says regular customers include TV and film actresses, soap opera starts, both male and female, and a football player.
- Vogue Knitting, "Inspirational Yarn Shop"