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Shenkar Artist of the Week

Barr Abayov

The Yarn Company is proud to present more designs by the amazing Barr Abayov! Born and raised in Tel-Aviv, Barr's creative passion for fiber bloomed early, and she is now a fourth-year student at the Department of Textile Design at Shenkar College of Engineering and Design, in Israel. Barr's "Mysterious Harmony" is inspired by the movie "Avatar". This beautiful piece uses a variety of materials, such as cotton, wool and synthetic yarns and reflects the dialogue between nature and the the virtual characters. Brilliant! We are beyond proud to be collaborating with Shenkar, the oldest and most prestigious institution to teach textile design in Israel!

The Yarn Company is proud to present designs by the amazing Barr Abayov! Born and raised in Tel-Aviv, Barr's creative passion for fiber bloomed early, and she is now a fourth-year student at the Department of Textile Design at Shenkar College of Engineering and Design, in Israel. "I've always given attention to detail and focus in my work," writes Barr. "In my designs I like to combine ethnic cultures and modern designs, through which I create my own language. I'm also inspired by nature and special places around the world." Barr's "Prayer Underway," a project that doubles as a rug and poncho, is inspired by Muslim prayer rugs and by the popular "Traveler's Prayer" recited at the beginning of a journey for protection. This beautiful, intricate piece incorporates the letters of the prayer and an encrypted pattern, knitted in jacquard on the margins, echoing the geometric designs bordering Muslim rugs. Its long, narrow shape and dark colors also reference the prayer rugs. Set on the floor, the piece makes a real statement, and marks territory---but it has a hole in the middle for your head, so is ready for action, and will defend you wherever you go. Brilliant! We are beyond proud to be collaborating with this school, the oldest and most prestigious institution to teach textile design in Israel!

Assaf Ben David 


Another spectaular artist -  Assaf Ben David is a designer who graduated in 2011 from the Textile Design Department of the Shenkar College of Engineeringg and Design, in 2011 andhas colaborated with several prominent design houses. How lucky we are to be able to feature his work.



Iris Arad


We welcome this week’s featured artist in our virtual gallery, Iris Arad! Iris graduated from Shenkar College of Engineering and Design in 2012, having specialized in knitting. Already her fantastical creations have been exhibited in Israel and beyond, in solo and group shows. In October 2013 Iris won an Honorary Award at the Cheongju Interantional Craft Biennale in Korea. In 2013 she also participated in the Tel Aviv Art Museum & Shenkar “Avant-Garde” Dress Design Exhibition, and in the Heimtextile show in Frankfurt, Germany. Iris’s incredible “Royal Fantasy” series was born two years ago of a desire “to imagine and build a rich visual and colorful legend.” Each piece is a detailed neo-Elizabethan study, corresponding to a member of the court. The collection is a wonder of texture with regal poufs and tiers, marvelous collars and exquisite sleeves, sometimes solid and gorgeous, sometimes suggested via skeletal ropes of color. All together they make a deliriously elegant court.  Come to our virtual gallery and see this oeuvre of fibrous finery, and more of Iris’s artwork!


Maria Zverin

We are so proud to introduce the newest member of The Yarn Company team - Meet our international house designer, Maria Zverin! This Russian-born innovator has developed her own knitting methods, and has had her work shown at Tel Aviv Museum, in the Group Exhibition of Avant-Garde dresses, at  the Weizmann Institute of Science, and the several Fashion Shows.  


Her fabrics vary in density and transparency due to the combinations of yarns and their differing qualities and colors---she often uses over a hundred different yarns in one project! 


 This in turn affects the ways one can wear the garments and move in them, and changes the visual impact, the way the body is seen.

She teaches textile design at Shenkar, in Israel ---lucky students, and lucky us! We will be unveiling her designs, exclusively for The Yarn Company slowly. Stay tuned for many more surprises and much more about Maria. She is also teaching the knitting course we are teaching at Shenkar. Read and see the progress of her studetns here. Meanwhile , read about our first Maria-designs, including the Stealth Cape, the Raven Sweater, the Opera Vest and Brooch, and the crocheted Meteor Necklace.

Shay Schneidermann


Our current Shenkar artist of the week is Shay Schneidermann, an Israeli from Kibbutz-Na and a third-year student in the Textile Design Department at Shenkar. Shay specializes in knitting (industrial and home machine, as well as hand-knitting); his passion is deconstructing existing fabrics and objects, then reconstructing them, combining the originals with his own “new textile knitted developments---to personalize objects and make them super personal as well as super cool.” The resulting unique designs are innovative and supercool indeed---for example, his knitted twin speakers made out of leather, cotton and chenille. And you should see the bicycle he yarn-bombed! His juxtaposition of industrially knitted fabrics and hand stitching is beyond stunning.

Shay also designs unique and gorgeous menswear.

This set is inspired by Lucian Freud’s painting “Benefits Supervisor Sleeping.” Come see these for real, and more of his work in our virtual gallery!




Elinor Rozental- Shenkar Graduate


In Town? Drop by to see the unique jewelry of Elinor Rozental, who graduated as a Textile Designer and Illustrator from Shenkar in 2013. A very creative child, Elinor always knew she would grow up to be a designer. She followed her passion to the famous design college, and only later discovered her grandmother’s old design notebooks; her other grandmother was embroidering maps and tapestries that are still in use today.

Elinor is forever fascinated by the unlimited opportunities and variations that can come out of a material. “In my opinion,” she writes, “textile is the combination of shapes, colors and textures [into] a surface that can be used in all domains imaginable. . . . As a designer I focus on innovative technology and the need to be always up to date.” Come check out her creation---and be sure to keep up to date yourself on our rotating gallery roster. 


Elinor feels that creating designs for specific people can make you as happy as the people themselves do---“amazing!” Detail oriented, she is “always in constant search for the perfect aesthetic.My inspiration comes from fashion, nature's elements and objects that [get] caught on my lenses on every day of life. When I design,” she says, “I focus on guiding principles such as saturation versus air[iness], amorphous and abstract images versus what the eye can easily recognize,and the principle of structure. [Blos do you know what she means by?: and how it is following all to pieces.]” Explaining her design process, Elinor says that she begins by selecting an interesting raw material or fabric that she printed; “then, since the knitting action actually changes its appearance and creates something new, I use the new look and still leave clues to the original material.”

During her studies at Shenkar, Elinor learned weaving, knitting, and silkscreen techniques. She also loves painting, photography and styling. Working as a stylist in designers’ shops ignited Elinor’s drive to create fashion accessories herself. She now works as a graphic designer and a freelance designer. “I believe, once we invest our personal creativity in a product, we receive a unique result with a personal seal.”




 Sharon Katz- Shenkar Graduate

“There is something almost magical about fabrics and in the art of creating them,” writes Sharon Katz, a graduate of Shenkar. “For me, textile truly forms the base for everything that we see around us. To be able to take a surface and know what processes went into the forming of it . . . it is this very quality that provides freedom in the creative process and has the ability to open wide doors.”


Sharon grew up in Kfar Saba, a small city in Israel, and at Shenkar majored in knitting (including manual knitting, domestic knitting machines, flatbed and circular industrial knitting). After college, she moved to Tel Aviv and started working as a production manager at Zvoov, a fashion jeans company. She is now 26. Two of Sharon’s favorite projects have been “IKEA IDEA” and her final project for Shenkar.


For “IDEA IKEA,” last-year students at Shenkar were asked to create items to match the language of the corporate brand. Representatives of Ikea selected a limited number of works for exhibition at the Ikea flagship store for three months; Sharon’s work was among them. Her “Knitted Light” project is a collection of knitted sleeves for the classic IKEA lampshade (sample ALANG). “The sleeves are easily interchangeable,” Sharon tells us, “and give the product a classic and luxurious look in seconds.” Indeed, the effect is stunning: a regular IKEA lamp turns to woven crystal. “Knitted Light” is made from nylon threads, knitted on an industrial machine and requiring little finishing.


For her senior project at Shenkar, Sharon produced a collection of experimental knitwear inspired by the transformational pupal stage of the nymphalidae butterfly family. The knitwear focused on transformation of caterpillar-chrysalis-butterfly in reference to movement, color change, and transparency. Writes Sharon, “The chrysalis is transparent and the transformation process is revealed outwardly. Following this . . . I developed two-layer knitwear in which the inner layer is revealed through the outer layer and changes with the body movement. This simulates the process of transformation.” Exquisite! 






Moriel Dezaldety- Shenkar Graduate




The Yarn Company welcomes designer Moriel Dezaldety! A 2010 graduate of the Textile Design Department at the Shenkar College of Engineering and Design, Moriel found a refuge in the world of knitting. "Knitting is an intimate and meditative act," she writes, that provides "a quiet place and a form of expression." In her work she “examines body movement compared to textiles and produces images of the inward body through [re]search and great curiosity [about] the human body." Moriel enjoys creating textiles from the fiber level, the color and shape choices that are made in the process. In the transition of going from two to three dimensions, Moriel "explores the material, listens to it, and lets it be what it is, and so breathes life into it." What a gift! As a designer, Moriel specializes in handmade designs, and has developed a technique for the manual knitting machine that combines knitting and weaving element, with gorgeous textural results.


Today Moriel is a partner at Studio 410, a textile design studio for which she creates unique knitted wraps. Two new works of Moriel's will be debut in Israel in February: "Israeli Art" 2014, for the Israel AIDS Task Force, and "Woven Consciousness" to be displayed at the Contemporary Textile Exhibition in the Eretz Israel Museum in Tel-Aviv.


We are beyond proud to be collaborating with this school, the oldest and most prestigious institution to teach textile design in Israel! 



Kreutz Cow Kerchief


Fresh from Bijou Basin Ranch: This fun bovine design by Gretchen M. Kreutz is an exclusive for The Yarn Company! It uses two skeins of Bijou Basin’s Himalayan Trails, one in Oreo and the other in either Natural or Brown. With a range of options, this pattern works for every level knitter. The finished shawl is 17” x 52”; gauge 5.5 stitches per inch in stockinette stitch on US #5 needles, or size to obtain gauge. You will also need a slip marker and place marker (kit includes yarn and pattern only). Yee-ha! 

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50 Shades Gift Bundles

Looking for gifts for friends, loved ones or yourself? In love with our exclusives? Hoarding them as stash? Missing a few that were out of stock? Introducing our new Yarn Bundles! We have combined select exclusives to create bundles of extreme joy, each according to a theme. Choose your profile: Wild and Wicked? Dreamy and Blue? Glitz Lover? Soft and Furry? We have something for everyone on your list---especially you, so tell your sweethearts & pals. Each bundle is available in a Cute, Groovy, Groovier and Grooviest size---the more deluxe the bundle the better the savings, and the more free goodies thrown in.

For example, our “50 Shades of Blue” Cute bundle includes a skein of Madelinetosh DK in our exclusive colorway Midnight in Manhattan, plus a skein on Malabrigo Arroyo in Broadway Blues, and a gift code for $5 off your next purchase, good for three months. Extremely cute! Next up, the Groovy bundle includes Malabrigo Rastita in Broadway Blues, Dragonfly Fibers Djinni Sock in Ragga’s Glacier, and TSC Artyarns Zara Hand-dyed in Blue Velvet, our exclusive colorway---plus a purse holder from TYC and a gift code for $5. Groovier is more with more gifts, and moving on to Grooviest, you get all of the above plus the Verdant Gryphon’s Eidos in the exclusive colorway Ashtoret, and a TYC Bouncy Bag!

So now you have no excuse not to indulge in our delicious exclusives. Other bundles include the irresistible 50 Shades of Punk Rock, 50 Shades of Disco, and 50 Shades of Pink, as well as the dazzling Gold Rush, glorious Cashmere Lover’s, fabulous TYC Loves Stephen, starry Glitz and Glam, and superfun Fluff ’n’ Stuff bundles---all specially chosen with love. Ingredients are extremely limited, so don’t hesitate! –Rosie.


Looking for gift codes? We have them in denominations of $25, $50, $75, and $100, and can even shoot a lovely card to someone with a personalized ‘fun’ code, tailor made just for them.  Other gifts include our swag, our beginner knitting kits, ----and our sweetheart Coup de Coeur Shawl kit by Zabeth…..or call 212 787 7878 for more ideas!


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